DaySmart

Marketing often takes a back seat to managing appointments and working with the client in your chair. Letting it slide to the back burner could mean missing new opportunities for revenue, client bookings, and increased growth. The good news? Innovative salon software can take on the heavy lifting, if you know how to leverage it. Using marketing tools that are “set it and forget it” in a strategic, scalable way is an excellent practice for busy salon owners. Here’s how you can build a marketing engine that allows you to focus on your clients. Automate Campaigns with Built-In Email and Text Tools Use your salon software to the fullest by scheduling text or email blasts in advance to avoid the stress of your next deadline. Plus, as you think ahead to the holiday season, you can preload holiday or promo templates to auto-send, allowing you to build multiple client messages based on when they’ll be sent. Automated messaging is also the perfect tool for efficiently filling ...

Men’s Grooming Day is celebrated annually on August 15 to challenge outdated gender norms and encourage men to prioritize self-care, hygiene, and overall well-being. It was created in 2007 to spotlight barbers’ and stylists’ roles in men’s health, and it has grown significantly.  Since its introduction, this day has become a global celebration of men’s mental and physical health. It could be your salon’s prime opportunity to connect with male clients in a meaningful way. Here’s how you can make it happen. “Groom & Go” Flash Grooming Slots Using your trusty salon software , update your schedule with a “groom & go” slot. Ideal for busy men, this could be a quick 15-30 minute slot where clients can get a beard shape-up, neck shave, or a brow touch-up on their lunch break. It’s perfect for the man who’s always in a rush or a new client looking to get a feel for your salon. Feature this slot with limited availability to entice clients to book before all the openings...

As an independent stylist, you do it all. You book client appointments, answer phones, respond to emails, send text message reminders, cut and style hair, sell retail products, and more. And that’s on top of restocking the backbar and cleaning between appointments. If you aren’t using a trusted salon software , here are four ways this must-have business management solution can help save you time. Let Clients Book Appointments Online When you are your own boss, you may not even have a receptionist. With a salon booking software , clients can conveniently book their appointments online through a customizable booking website. But don’t worry. You still have full control of your day. These appointments won’t be added to your schedule until you accept them. With online booking that’s tailored to you, you can take new appointments around the clock without pausing client appointments to answer phones or log the appointment yourself. Giving your clients the ability to book their ap...