How to Create a Salon Strategy That Will Give You a Break

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Marketing often takes a back seat to managing appointments and working with the client in your chair. Letting it slide to the back burner could mean missing new opportunities for revenue, client bookings, and increased growth. The good news? Innovative salon software can take on the heavy lifting, if you know how to leverage it.

Using marketing tools that are “set it and forget it” in a strategic, scalable way is an excellent practice for busy salon owners. Here’s how you can build a marketing engine that allows you to focus on your clients.

 Automate Campaigns with Built-In Email and Text Tools

Use your salon software to the fullest by scheduling text or email blasts in advance to avoid the stress of your next deadline. Plus, as you think ahead to the holiday season, you can preload holiday or promo templates to auto-send, allowing you to build multiple client messages based on when they’ll be sent.

Automated messaging is also the perfect tool for efficiently filling last-minute openings. If you want to run a spontaneous promotion to increase bookings, you can let your loyal clients know with just a few clicks.

 Turn Client Data Into Targeted Outreach

Trusted software for hair salons tracks all customer interactions, from purchases to rebooking. Everything should be neatly compiled for you, so all you have to do is use it. Leverage this user-specific data to automate promotions based on behavior. 

Use messaging that entices them to come in for another visit soon, like:

  • “We miss you!”
  • “Congrats on five visits, enjoy 10% off for your next appointment.”
  • “Time for a root touch-up?”

Other customized info could be used for birthdays, such as building the corresponding dates into your messaging calendar for each customer. Personalized messaging is that all-important touch that shows your clients how much your salon cares.

 Get Marketing Reports That Work

One of the best parts of marketing with innovative software for salons is the readily available analytics you can review. You get a detailed look at how all your campaigns are working. It’s a great way to see which campaigns are successful and lead to conversion and which aren’t performing as expected. You can also track product sales to calculate a stylist’s commission.

It’s the ideal way to measure your ROI and know what marketing efforts are contributing the most. Plus, it helps eliminate the guesswork in marketing and allows you to prioritize data-backed strategies that really work.

 About DaySmart Salon

 Whether you work directly with clients or manage the behind-the-scenes operations of your salon, DaySmart Salon can help your business thrive. Designed to empower business owners, this comprehensive salon software allows independent stylists, owners, and managers to streamline their daily operations, from seamless appointment scheduling to business management support and client communication solutions. Instead of feeling overwhelmed by an endless list of everyday tasks, DaySmart Salon lets you enjoy peace of mind so you can focus on creating memorable client experiences.

 Learn how to get the most out of your salon software at https://www.daysmart.com/salon/

Location: 312 S State St, Ann Arbor, MI 48104, USA

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