3 Ways Salons Can Celebrate Men’s Grooming Day on August 15

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Men’s Grooming Day is celebrated annually on August 15 to challenge outdated gender norms and encourage men to prioritize self-care, hygiene, and overall well-being. It was created in 2007 to spotlight barbers’ and stylists’ roles in men’s health, and it has grown significantly. 

Since its introduction, this day has become a global celebration of men’s mental and physical health. It could be your salon’s prime opportunity to connect with male clients in a meaningful way. Here’s how you can make it happen.

“Groom & Go” Flash Grooming Slots

Using your trusty salon software, update your schedule with a “groom & go” slot. Ideal for busy men, this could be a quick 15-30 minute slot where clients can get a beard shape-up, neck shave, or a brow touch-up on their lunch break.

It’s perfect for the man who’s always in a rush or a new client looking to get a feel for your salon. Feature this slot with limited availability to entice clients to book before all the openings are taken.

Product Bar with On-Site Appointments

For many male clients, offering a seamless, all-in-one experience is ideal. With innovative hair salon software, you can prep automated messages to highlight a “product bar” your salon will be hosting during August appointments.

Create a product bar with your salon’s offerings, or have each stylist choose a selection of their products. Then, when clients check in for their appointment, give them access to choosing a few products and creating their own “self-care box.” Then, at checkout, offer a one-time Men’s Grooming Day discount.

Surprise Gifts to Reward Loyalty

On Men’s Grooming Day, reward regulars with loyalty-triggered gifts they can claim at checkout. Build the rewards into the loyalty program you already have set up in your software for hair salons.

Some gift ideas could include:

• Next cut free
• Free add-on service
• Premium product sample

If a client is visiting your salon for the first time, you can encourage them to sign up for your loyalty program when they make their appointment or during their appointment. You could even offer a small gift just for signing up during the promotion.

No matter how you choose to celebrate, don’t miss the opportunity. Spotlight men’s care during Men’s Grooming Day or turn it into a month-long celebration.

About DaySmart Salon

Whether you work directly with clients or manage the behind-the-scenes operations of your salon, DaySmart Salon can help your business thrive. Designed to empower business owners, this comprehensive salon software allows independent stylists, owners, and managers to streamline their daily operations, from seamless appointment scheduling to business management support and client communication solutions. Instead of feeling overwhelmed by an endless list of everyday tasks, DaySmart Salon lets you enjoy peace of mind so you can focus on creating memorable client experiences.

Celebrate Men’s Grooming Day with salon software from DaySmart Salon at https://www.daysmart.com/salon/

Location: 312 S State St, Ann Arbor, MI 48104, USA

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