Gift Card Season 101: Strategies to Maximize Sales During Black Friday

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Black Friday is almost here! With the shelves stocked with deals and services being promoted, it’s time to get your clients excited about their pre-holiday hair appointments. Increasing gift card sales during Black Friday could be your salon’s secret weapon to generate more revenue, attract new clients, and build anticipation for your in-house holiday deals.

Here’s a guide to how your salon can leverage your business management software to promote both online and physical gift cards during Black Friday.

Set Up Online Gift Cards

Step one is to ensure your hair salon management software is prepared and ready to set up online gift cards. With an innovative software solution, all you have to do is enable gift cards, and your clients can purchase them straight from your booking page. Online gift cards come in the form of emails that can be sent directly to the recipient or to the buyer to be shared later. Additionally, you can customize your online gift card options and select custom designs that match your Black Friday sales and store aesthetic.

 Prepare In-Salon Gift Card Options

Once you use your beauty salon software to set up online gift cards, you can shift your focus to in-store gift card options. How can you manage physical gift cards for in-house sales? Display them on your reception desk or near the front of your business. Anywhere you think is an excellent place for spontaneous purchases. Finally, encourage your employees to mention the gift cards during checkout. You could even create a friendly competition amongst your team with prizes for whoever sells the most.

Design Enticing Promotions

Step three is to create promotions that will entice guests (or their gift recipients) to come back and use their gift cards. There are so many great promotions that can drive traffic to your salon during the holiday season. Here are a few examples:

  • Bonus Credit: Offer a small bonus credit for the gift card recipient.
  • Bonus Gift: Offer the purchaser a small gift, such as a travel-sized product or a gift card for their own use.
  • Bundled Services: Combine multiple services into a “luxury service” package to encourage customers to try new offerings.

Promote Your Gift Cards Before Black Friday

Now that everything is set up, you’re ready to get the word out. This is your opportunity to utilize your hair salon booking software to send email blasts, post promotions directly on your website, or display in-store signage. Creating buzz about your new gift cards is an excellent way to garner support from loyal customers and attract new clients.

About DaySmart Salon

 Transform the way your salon does business with DaySmart Salon. For over 20 years, DaySmart Salon has catered to the evolving needs of salons of all sizes with their innovative business management software. As an all-in-one platform, DaySmart Salon can help you streamline appointment scheduling, payments, HR, and much more. The result? Instead of filling your days with tedious logistical or administrative tasks, you can focus more on creating memorable client experiences and thinking big picture.

 Launch your Black Friday deals with https://www.daysmart.com/salon/

Location: 312 S State St, Ann Arbor, MI 48104, USA

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