DaySmart

Black Friday is almost here! With the shelves stocked with deals and services being promoted, it’s time to get your clients excited about their pre-holiday hair appointments. Increasing gift card sales during Black Friday could be your salon’s secret weapon to generate more revenue, attract new clients, and build anticipation for your in-house holiday deals. Here’s a guide to how your salon can leverage your business management software to promote both online and physical gift cards during Black Friday. Set Up Online Gift Cards Step one is to ensure your hair salon management software is prepared and ready to set up online gift cards. With an innovative software solution, all you have to do is enable gift cards, and your clients can purchase them straight from your booking page. Online gift cards come in the form of emails that can be sent directly to the recipient or to the buyer to be shared later. Additionally, you can customize your online gift card options and sel...

When one of your stylists returns from a workshop, she teaches the team new techniques for bouncy blowouts. When clients start requesting 3D nail art, you sign your staff up for hands-on training. Classes, workshops, and events can help you and your team sharpen your skills and offer new services. Before your team rolls out fresh services, make sure your salon is ready to give them the promotion they deserve. Here are a few ways premium business management software can help salons successfully roll out new offerings. Spread the Word New services can connect your salon with new customers and keep existing clients happy. Salon software that comes equipped with premium, easy-to-use marketing tools can help you spread the word about new services to both new and existing clients. To let existing clients know about new offerings, use text and email marketing tools to share promos and boost sales with targeted messages. To connect with new clients, use reputation management tool...