How to Turn Small Business Saturday Into Client Loyalty Opportunities

By


Small Business Saturday is coming up soon, and consumers everywhere are excited to support local businesses. Now is your opportunity to capitalize on the surge in bookings at your salon with in-house promotions or exclusive discounts to drive repeat business.

Here are a few ways you can encourage your loyal clients and new customers to make an appointment before, during, and after Small Business Saturday.

Before

Now is the time to optimize your salon’s marketing strategy. Create a variety of promotions for your loyal clients and new customers so everyone feels appreciated. Send an exclusive “early bird” email to your current client list a week before SBS to tease all your in-house specials to start filling your calendar. You could even walk around your block and collaborate with a few neighboring boutiques or cafes for cross-promotional deals.

During

Once clients, new and old, step through your doorway, use your salon booking software to have a pre-programmed “Holiday Glam Package” ready. It’s as easy as bundling all your popular services at a limited-time price. Then, at checkout, you can offer a gift card promotion, such as a bonus gift card with a larger purchase. This is a great way to encourage clients to return to your salon often.

Make an event of the day. Take advantage of the in-person visits you get on Small Business Saturday by showing gratitude to your clients with complimentary refreshments, festive decor, or a small gift with every purchase to make clients feel valued. A comfortable environment will keep them lingering in your salon long enough for them to browse products they can add to their collection or make an appointment for next month. Then, to wrap up the whole experience, encourage customers to sign up for your loyalty programs by offering double points for purchases made on SBS.

 After

After SBS, it’s time to send out thank-you messages to your client base directly from your easy-to-use hair salon management software. No need to go overboard, but a customized email or text is a subtle touch that helps show your appreciation for their business and build a lasting connection. It’s also a great way to allow each client to provide feedback on their experience by encouraging them to write a review.

About DaySmart Salon

 Transform the way your salon does business with DaySmart Salon. For over 20 years, DaySmart Salon has catered to the evolving needs of salons of all sizes with their booking software designed for salons. As an all-in-one platform, DaySmart Salon can help you streamline appointment scheduling, payments, HR, and much more. The result? Instead of filling your days with tedious logistical or administrative tasks, you can focus more on creating memorable client experiences and thinking big picture.

 Embrace Small Business Saturday with DaySmart Salon at https://www.daysmart.com/salon/

Location: 312 S State St, Ann Arbor, MI 48104, USA

Popular posts from this blog

4 Ways to Market Your Spa Solutions

By
Image
As a spa owner or manager, marketing your business effectively is essential. Spreading the word about your spa services through various channels is an excellent way to attract new clients and allow your business to grow year over year. It doesn’t have to be complicated. In conjunction with a reliable spa management software , here are four ways to market your spa services to potential clients. Implement Digital Marketing Strategies There are several digital marketing strategies you can use to market your spa. You can post photos of popular spa treatments, highlight dedicated staff members, and share client testimonials on social media using integrated features in your salon and spa software . Here are some other best practices to market your spa services: • Website Optimization : A user-friendly website that provides clear information about your services will help potential clients find important details about your business easily. • Email Marketing : You can create and s...
Read more

3 Ways Spa Software Can Upgrade Your Spa Operations for Growth

By
Image
While clients are relaxing in a serene atmosphere and enjoying the calming scents of eucalyptus and lavender, spa owners are behind the scenes juggling schedules, staff, and inventory. As the wellness industry grows, so does your spa and the complexity of your daily operations. With trusted spa management software , you can reduce the time spent manually managing the logistics of your business and maintain a sense of relaxation for you and your clients. With these tips, you can utilize your software to simplify your spa’s daily operations, allowing you to focus on delivering top-tier client experiences and exploring new opportunities to scale your business. Streamline Scheduling to Improve the Client Experience   The right spa software can help cut out booking headaches for you and your staff of service providers. If double bookings and no-shows are a daily frustration, update your software for a system that allows clients to book online 24/7. Innovative software for spa...
Read more

Why You Need Salon Booking Software as an Independent Stylist

By
Image
As an independent stylist, you do it all. You book client appointments, answer phones, respond to emails, send text message reminders, cut and style hair, sell retail products, and more. And that’s on top of restocking the backbar and cleaning between appointments. If you aren’t using a trusted salon software , here are four ways this must-have business management solution can help save you time. Let Clients Book Appointments Online When you are your own boss, you may not even have a receptionist. With a salon booking software , clients can conveniently book their appointments online through a customizable booking website. But don’t worry. You still have full control of your day. These appointments won’t be added to your schedule until you accept them. With online booking that’s tailored to you, you can take new appointments around the clock without pausing client appointments to answer phones or log the appointment yourself. Giving your clients the ability to book their ap...
Read more