How Business Software Can Help Salons Promote Upcoming Beauty Holidays

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On April 30, your favorite client tagged you in a heartfelt post for National Hairstylist Appreciation Day. In early June, you knew why so many clients were purchasing beard care products: Father’s Day was right around the corner!

Holidays can help you celebrate your thriving salon, pamper your incredible clients, and promote certain products and services. However, planning ahead is the key to celebrating timely beauty holidays, which is why smart business owners choose software for hair salons that makes marketing, scheduling, and client management a breeze. Here’s how innovative software can help your salon promote these upcoming beauty holidays.

Late-Summer Beauty Holidays

Each salon is unique, so keep an eye out for the often overlooked holidays that might speak to your clientele. If your salon focuses on clean, environmentally friendly products, run a promotion for National Clean Beauty Day on July 15. If you offer professional shaving and barber services, celebrate No Beard Day on October 18 with discounted services for a fresh start before fall.

Here are a few upcoming beauty holidays to keep in mind as you plan for the second half of the year:

● National Braiders Day: August 8
● National Friendship Day: First Sunday in August
● World Barber Day: September 16
● National Self-Care Awareness Month: September
● National Beauty Month: October

With these beauty holidays in mind, now is the perfect time to start planning promotions your salon can run to celebrate. The right few software tools can make commemorating these beauty holidays streamlined and effective.

 Text and Email Marketing

Promoting a beauty holiday is like throwing a party: the most important part is inviting your lovely guests! Modern salon software can make it easy to boost business with tailored, automated texts or unique promotional emails. Whether you’re celebrating National Braiders Day or highlighting fun deals throughout National Beauty Month, these messages can keep your clients in the loop.

Online Booking

 Salon booking software that makes online booking quick, easy, and efficient can boost your day-to-day business and maximize your promotions. After all, letting your clients know about your upcoming celebrations is just one part of the equation. Actually getting them in your chair makes promotions worthwhile. The best way to turn enticing promotions into real appointments? A streamlined booking process.

With great business management software, your thriving salon can make the most of every beauty holiday.

About DaySmart Salon

 Your salon caters to the unique needs of your clients and makes them feel valued. What if your business management software could do the same for your team? For over 20 years, DaySmart Salon has been helping salon owners effortlessly manage their daily operations. Whether you want to simplify your online booking process, refresh your website, or build your salon’s reputation, all-in-one business management software from DaySmart Salon can help.

 Find salon management software worth celebrating at https://www.daysmart.com/salon/

Location: 312 S State St, Ann Arbor, MI 48104, USA

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