Summer Salon Promotions and How to Run Them

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Summer is a busy time for salons. As temperatures rise, so does the demand for fresh haircuts and sun-kissed styles. It’s also the perfect season for your salon to boost business and attract new clients with well-timed promotions. Running successful summer promotions requires smart strategy and behind-the-scenes tools you can trust. Here are a few tips you can use to market your salon’s summer promotions.

Create Seasonal Packages

One idea is to bundle popular services into summer-exclusive packages. For example, a blowout and gloss treatment could be cleverly marketed as “Sun and Shine” or a “Vacay Prep” bundle could include a wax and a mani or pedi, depending on the services your salon offers. The fastest way to reach customers looking for their summer hairstyle could be with hair salon software that offers text and email marketing. With saved client data, you can run a targeted campaign. You choose who receives the information based on specific criteria, such as previous purchases, dates of service, and service history.

 Use Smart Scheduling Tools

Timing is everything, but scheduling can make things tricky. The busiest weeks of summer fill up quickly. With versatile salon management software, you can optimize scheduling, send appointment reminders, and potentially reduce no-shows. Advanced software for salons also allows clients to book online 24/7, which is a big plus when you and your team are juggling peak-season demand. Plus, clients will love being able to easily book appointments when it’s convenient for them.

Reward Loyal Clients and Attract New Ones

Summer is an opportunity to let your loyalty program shine. You could offer double rewards points during June, July, and August or give exclusive discounts to VIP clients. If you are already using software for hair salons, do you have referral incentives built in? You could build one into your summer campaign. Word-of-mouth recommendations are still a powerful marketing tool, especially when they’re backed by easy-to-tack referral systems built into your business management platform.

 Stay Connected with Clients

You want your summer marketing campaigns to be every bit as bright as the season itself. Use customizable email templates and text messages to keep your community in the loop. When your salon software makes it easy to communicate, you can focus on the creative side of the content you produce. Think about what you want to promote, whether it’s flash sales or last-minute appointment openings, or free hair care product samples. If your salon has a social media presence, be sure to update your accounts regularly to cover every angle.

Track What Works and What Doesn’t

As your summer progresses and promotions wrap up, make time to analyze the results. It should be easy to see which packages and deals were the most popular. Also, take note of which marketing channels resulted in the most appointments. Helpful business management tools will provide detailed reports and insights to help you fine-tune your strategy and make your future campaign efforts even stronger.

 About DaySmart Salon

 Enhance the way your salon does business with DaySmart Salon. For over 20 years, DaySmart Salon has strived to anticipate the ever-changing needs of salons across the country. They help businesses adapt as technology evolves. With software from DaySmart Salon, you can find solutions to stay ahead of the curve. As an all-in-one business management platform, DaySmart Salon software can help you schedule appointments, process payments, complete HR tasks, and much more, depending on your salon’s needs. This innovative software can also help take your salon’s client experience to new heights. Utilize tools designed to streamline communication and marketing to stay in contact with clients and the community you’ve created. DaySmart Salon helps take the hassle out of running your business so you can give your clients your full attention.

 Explore DaySmart Salon’s capabilities to run promotions this summer at https://www.daysmart.com/salon/

Location: 312 S State St, Ann Arbor, MI 48104, USA

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