3 Tips for Growing Your Salon’s Client Base

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Like any business, you may be focused on growth at your salon. Maybe you want to reach potential new clients to encourage them to book their next appointment at your hair salon. Right now, you may have loyal, returning clients and a steady influx of new clients, but what if you want to go beyond steady? How can you expand your client base?

While there’s no “one-size-fits-all” approach, there are tools, resources, and strategies you can use to your advantage. This can include integrating the latest software for hair salons into your business plan or recalibrating your salon’s marketing strategy. With this in mind, let’s dive into a few strategies you can use to help grow your salon’s client base.

Upgrade Your Salon’s Booking Software

How your clients book with you and how you organize those bookings can make a difference when you have your eyes on expanding your client base. There are many booking software options out there, but some aren’t as user-friendly as they might look. Dated software might not even be supported by the original developer (which can lead to all kinds of headaches).

Upgrading your salon booking software can open up all kinds of doors. The latest software options can allow you to manage bookings. It can make it easier for clients to book and track their appointments, it can make it easier for you to manage and process payments, and it may even give you new and effective marketing tools. The list goes on.

Streamline the Booking Process

Have you ever tried to make an appointment online, clicked “confirm,” and then nothing happened? No confirmation on the website, and no confirmation text or email. Did the appointment go through? What’s going on? This happens every day! It can be the result of an old or complicated booking process.

An innovative, user-friendly salon booking software can update and streamline your salon’s booking process. Streamlining this process (on both the client side and the business end) can put you in a better position to expand your client base. It can come down to making appointment setting (and management) as easy and intuitive as possible.

When booking is easy and intuitive, it opens your booking to more clients, including people who may be less tech savvy, anyone with a busy schedule of their own (parents, included), and those who are simply looking for a welcoming salon experience. An easy-to-use booking system can be surprisingly welcoming!

 Stay in Contact with Clients

Let’s shift to marketing. Marketing, of course, can include all kinds of things: social media posts, banner ads, and even direct mailers. A lot of it comes down to keeping in regular contact with loyal clients and prospective customers. The idea is to stay visible and in their lives in one way or another, so when they think about making a salon appointment, your salon comes to mind.

One effective way you can stay in regular contact with your clients is through texting. You can market deals or events to clients through texts. And your salon software can help facilitate this. You can use texting to send appointment reminders, along with sharing salon insights, specials, sales, and anything else that may be relevant to the people you serve.

About DaySmart Salon

 Enhance the way your salon does business with DaySmart Salon. For over 20 years, DaySmart Salon has strived to anticipate the ever-changing needs of salons across the country. They help businesses adapt as technology evolves. With software from DaySmart Salon, you can find solutions to stay ahead of the curve. As an all-in-one business management platform, DaySmart Salon software can help you schedule appointments, process payments, complete HR tasks, and much more, depending on your salon’s needs. This innovative software can also help take your salon’s client experience to new heights. Utilize tools designed to streamline communication and marketing to stay in contact with clients and the community you’ve created. DaySmart Salon helps take the hassle out of running your business so you can give your clients your full attention.

 Learn more about how DaySmart Salon can help expand your client base at https://www.daysmart.com/salon/

Location: 312 S State St, Ann Arbor, MI 48104, USA

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